I coach and advise founders, product and engineering leaders whose teams are stuck.
Usually that’s a team that’s too slow, or shipping a lot without moving the needle.
The client is usually a founder, CPO, CTO or Head of Design, with a product + engineering team somewhere between 15 and ~400 people.
Tell me where your team seems off. In one conversation I’ll tell you whether it’s skill, tooling, process or trust, and what I’d try first.
Bruno has been a great thought partner. He has an awesome ability to take a messy set of ideas and doubts and turn them into simple principles that help me see the bigger themes underneath. He brings practical frameworks for thinking about product, from what to build and test next to how to understand what users actually need. As a founder, that clarity has helped me make better roadmap decisions and stay focused on learning rather than just building.
Vinicius Francisco · Founder & CEO
Otta, NubankBruno is uniquely good at listening, synthesizing what he heard and finding signal in the noise.
I’d often talk to him about challenges which felt fuzzy, he’d reply with ‘so this is X’, and boom – he’d be right.
Lucas Coelho · Co-Founder/Partner
Heron Health, RyftBruno is as drawn to the art and science of coaching & developing people as to the work itself. He pairs it with a natural sense of how organizations actually work: people, incentives, teams, leadership. It’s a hard thing to name, but it makes him very effective at this kind of work.
That plus his unique background – a product management executive with a deep history in design – makes him particularly effective.
When we worked together, his direct reports universally called him the best manager they’d ever had, and he was respected across the org.
Chris Jones · Partner
Silicon Valley Product GroupBruno is an incredible listener and mirror. He has a knack for picking up on the subtleties of what people are saying, both verbally and nonverbally.
By not accepting what’s on the surface, he helps others to be the best versions of themselves. He doesn’t tell them how to do something, or whether they’re right or wrong.
Instead, he guides them through a process of self-discovery. And then he synthesizes things without trying (or so it seems), taking complex thoughts and making them simple.
Meagan DeMenna · Chief Marketing Officer
Revmo, CORE, MercuryWorksBruno helps people grow into owning more, with more confidence. He gives you the one insight you need in the moment and trusts you to internalize it, rather than over-explaining or taking the wheel.
He’s quite good at getting to the heart of things. His range sharpens this (easily going from technical questions to design feedback to pricing strategy) so he can give a holistic perspective to people who are more narrowly focused, and his energy moves conversations towards action.
Maz Ameli · Head of Design
Metabase, LookoutBruno is the best boss I’ve ever had. He has a depth of experience and cross-disciplinary knowledge to draw on that helped me grow as a leader.
He regularly helped me see things from new perspectives, forced me to re-check assumptions I had, and ultimately helped me navigate situations without ever prescribing a specific path.
Jeff Zych · Design Leader
LaunchDarkly, Pragma, PB&JBruno has this superpower in talking about complex things in human terms, with accessible analogies. He looks off to the side for a second and comes back with “you know X? Well, this is a lot like that.”
The net effect is that I’d come in lost about a problem, and leave with another way to look at it. Most people I see hone straight in on the problem itself, without the wider lens on.
Kyle Doherty · Founding Designer
Twitter, Metabase, GumroadBruno is one of the best leaders I’ve had the opportunity to work with.
He’s uniquely capable at making complicated things incredibly simple, yet effective. This applies to products, but especially to how people work. I presume you can do that because of your design background, ability to listen, great skill for analogies, and realistic business sense.
Kyle Kacius · Product Leader
Gladly, Symphony, Holy Cow
Ways to work together
Whatever the shape, the work is the same: untangling the unspoken fears and messy context (technical, organizational, and human) that keep a team stuck or spinning.
Coaching. You and me, once or twice a month, on what's burning: AI adoption that's not yielding speed, misalignment with a founder or a peer leader, processes that need to evolve, role definitions that got stale.
I bring pointed questions, but also advice when I've got it, pulled from lived examples. Every session ends with an immediate move to test. Over time, you build the pattern recognition and playbook to handle the next one without me. Warning: it may be fun (and occasionally uncomfortable).
Diagnosis. You know something's off, but you can't see why. Part of the team flies, others stall, leadership isn't rowing in one direction, pace isn't what you expected. I come in and untangle it, reading across multiple functions at once, having been in those seats myself.
This can be just an hour with you, but often a few conversations across the team, sometimes a codebase audit (agent friction derails everything). You get a sharp outside read of what's going on, what matters, and clarity to act on: what to ignore, what to defer, what to tackle first. No dance (and usually no slide decks).
Workshops. Even the best leaders sometimes need help shaking up and aligning their team. I come in (a workshop, a talk, a working session) with something designed to shift how a team sees a problem – often their own identity and way of working. Like a working session where the team maps what it still does by hand, and decides what to stop doing altogether. A one-off shock, to let you rebuild your way.
Been there, suffered that
- I've spent 20 years building software and the teams behind it, across product, design, and engineering, as an IC, founder, and executive.
- I helped take Metabase through 25x revenue growth and Gladly through 12x.
- I’ve reported to the visionary founder, and sat in most of the seats I now help align.
- I became a VP of Product without ever having been a PM. I built design teams in deeply technical companies that didn't believe in design.
- For over a year I've been shipping intensely to production (not pet projects), operating directly in AI native teams.
I don’t look at friction through a single lens.
I know what it feels like when engineering is expected to move faster than seems possible, when design is treated like late-stage polish, or when a founder feels the team has lost its edge.
I understand the underlying incentives and social pressures because I’ve held those jobs. And I won’t just nod along: you’ll leave every conversation knowing what to do next.
No theoretical consultant theater, just real, grounded problem-solving.
Act on it
I only work with a handful of people at once, and fit matters. Tell me where your team seems off. In one conversation I’ll tell you what I think is going on and what I’d try first. No pitch, no commitment.
If this resonates, let’s talk. No pitch, no commitment. I'm fluent in English and Brazilian Portuguese.
Reach out on me@brunobergher.com